PIMFA
The PIMFA Under 40 Leadership Committee
The PIMFA Under 40 Leadership Committee (U40LC) is an exciting initiative that brings together your talented young people from across our member firms. These future leaders work together in a dedicated community to learn and collaborate with their peers, and also to conduct primary research focusing on current hot topics impacting us all across our industry.
The U40LC contributes to the strategic thinking of PIMFA and has been operating in one form or another for over 6 years – creating a plethora of useful insights and research, alongside a network of alumni they can rely on in their future careers.
In 2024 the committee investigated a range of fascinating topics such as the industry’s focus on costs, demographic targeting and the affect of mergers and acquisitions on clients.
FIND OUT KEY INSIGHTS ON HOW CAN FIRMS BETTER TARGET OTHER DEMOGRAPHICS TO IMPROVE THEIR LONG TERM VIABILITY SUCH AS:
- Firms need to build out the availability of their digital services and make entry points into advice offerings that are clear and simple without too many options.
- Firms will need to change their approach in order to foster the long-term loyalty of younger generations and ultimately broaden their client base.
- Firms need to acknowledge the unique investment preferences along with the barriers faced by ethnic minorities.
- Firms could consider catering to nuances by offering tailored investment options and having more advisers who display a higher level of cultural understanding toward diverse communities.
- 29% of UK adults say they would be more likely to purchase a product or service from an organisation promoting social mobility.
